Publisher docs
Set up your calls
Three questions, then one page of steps with the values ready to copy. Your platform only changes where each value goes, never the value.
How does the campaign pay?
Buffer: counts after N secondsA call counts once it lasts long enough. No postback needed.PPC: pays when the call qualifiesA call counts when it qualifies, and we tell your platform with a postback.
Not sure? Your setup message, or the portal's Setup page, says how each campaign pays.