On this page: Step 1 of 8 · Add a buyer
Connect Other / custom
Real-time bid (RTB) PPC: pays when the call qualifies 8 steps
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- CALLER_NUMBER_MACRO: your platform's token for the caller's number.
- CALL_ID_MACRO (optional): your platform's call ID token, if it has one; otherwise leave it out and use the Call ID URL.
- Everything else is ours: copy it exactly as it is.
Add InboundX as a buyer
In your platform, add a new buyer for InboundX (some platforms call it a target) and choose the ping type, so your platform asks us before it sends each call.
Paste your ping URL
Put this in the buyer's ping URL. Your key goes where the sample key is, and your platform fills in the bracketed tokens on every call.
Accept only when we bid
Tell your platform how to read our answer. We answer reserved in status when we take the caller; anything else means don't send the call.
Send the call to our address
This is our requirement, whatever platform you use: send the call to this exact address, with a real @ (not %40), within 15 seconds of the bid, with the caller's own number as the caller ID.
Keep the caller's own number
This is our requirement: the call must reach us with the caller's own number as the caller ID, within 15 seconds of our bid. We match the call to its bid by that number, so your own number, or a hidden one, won't match.
Send your call ID once the call starts
We don't know when this platform creates its call ID. If it has one when you ping, put it on the ping; if not, send it with the call-ID endpoint.
This is our requirement: once the call reaches your platform, call this URL with the caller's number and your platform's own call ID.
Don't convert on call length
This campaign pays when the call qualifies, not after a number of seconds. Turn off any duration conversion for InboundX in your platform, and ignore seconds in our bid. The postback in the next step tells your platform which calls paid.
Tell your platform which calls paid
This is our requirement: when a call pays, we call your platform's conversion URL with these tokens filled in, so it learns which calls paid.
Test my setup
One test ping through your platform's setup. We show what arrived, and what to change, as it happens.
Check your setup with one test ping
We'll give you a temporary ping URL. Put it in your platform in place of your real one, call your tracking number from any phone, and see what arrived, in plain words.
- Your ping arriveswaiting
- The caller's number is filled inwaiting
- The caller's state is readablewaiting
- Every field is under a name we readwaiting
- The call arrives inside the holdnot tested yet
- The call's caller ID matches the pingnot tested yet